Peer-to-Peer: Increase Donations with PWI’s GroupGive

July 3, 2025

Fundraising today is more personal and network-driven than ever, and that’s great news for nonprofits looking to expand their reach. One powerful way to do that? Peer-to-peer (P2P) fundraising.

With PWI’s GroupGive tool, turning your supporters into active fundraisers is easy, impactful, and scalable. Here’s how peer-to-peer fundraising works, and how GroupGive can help you unlock new donation potential.

What is Peer-to-Peer Fundraising?

Peer-to-peer fundraising empowers your supporters to raise money on your behalf by tapping into their networks of friends, family, and coworkers. Instead of you reaching one donor at a time, your champions become amplifiers, multiplying your impact.

P2P campaigns are especially effective for:

Event-based fundraising (walks, runs, giving days)
Awareness months or time-limited campaigns
Celebrations, memorials, or personal stories tied to your mission

Why Peer-to-Peer Works

Social proof: People are more likely to give when someone they trust asks them to.
Extended reach: Your network’s network is larger than you think.
Higher engagement: Supporters feel more connected when they can actively participate.
Storytelling power: Each fundraiser shares your mission in their authentic voice.
Not All Supporters can donate

How PWI’s GroupGive Tool Supports Peer-to-Peer Success

Easy Campaign Setup

Create a central campaign page, then invite supporters to create their own personalized fundraising pages—branded with your message but tailored to their voice.

Simple, Shareable Links

Each supporter gets a unique link to their page, making it easy to share through email, social media, or text. No tech skills required.

Real-Time Tracking

You can monitor progress across all individual fundraisers from your dashboard, seeing who’s gaining traction and where to offer support or encouragement.

Activate Your Community

Want to celebrate a milestone, launch a new initiative, or fund a project close to your mission? Use GroupGive to mobilize your community. Provide them with the tools, resources, and encouragement to fundraise on your behalf—and watch the donations grow.

Ready to Launch?

Start your GroupGive campaign today by logging into your PWI account. Need help? Our team is here to support you with strategy, templates, and inspiration to get your supporters excited and involved. Email: nonprofit@projectworldimpact.com