Many organizations have a pretty clear idea about “what” they do and “how” they do it. However, when you are trying to inspire people about your mission, most aren’t motivated to engage with you by hearing just the “”what”” and “how”. People get excited about the “why”!
What you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target audience— and that’s something that can’t always be achieved by numbers, formulas, and equations.
PWI is the Central Hub for nonprofits & people who support them. PWI has over 1,000,000 visitors on a monthly basis and we work to connect these socially-conscious visitors with organizations working to affect positive change in the world.
The voice of your nonprofit’s social networks is very important in the cultivation of the community. The tone should match the rest of your nonprofit’s communication channels through a seamless communication strategy that ties in with your branding/communication goals.