PWI Swipe Giving Tuesday Strategy
1. Strategize & set a specific goal
Whether big or small, your nonprofit can make some serious change this #GivingTuesday with PWI Swipe. How much money are you looking to raise this #GivingTuesday? We recommend setting a specific dollar amount fundraising goal. For example, if your organization is looking to raise $36,000, then your goal is to get 100 supporters on PWI Swipe.
We’re here to help you succeed. Strategize with a PWI Nonprofit Coordinator by setting up a call or sending an email to firstname.lastname@example.org.
2. Set your organization up for success.
Head over to your PWI Swipe Dashboard to embed Swipe into your website, export your donor lists, and download the Swipe app.
3. Share with your audience
Promote PWI Swipe to your supporters via email and social media. Don’t wait til December. We recommend starting promotion as early as October to engage your supporters in the #GivingTuesday movement. We’ve got you covered with pre-written email templates and social media images to make your #GivingTuesday promotion a success. Check out all of our PWI Swipe resources here: https://projectworldimpact.com/swipe/resources.
When is #GivingTuesday?
#GivingTuesday is held annually the Tuesday after Thanksgiving. The global celebration runs for 24 hours and begins at midnight local time.
Why participate in #GivingTuesday?
#GivingTuesday offers a number of benefits for your organization. It is an
opportunity to raise awareness and fundraising for your organization
through engaging new and current donors. People are looking to support a cause on #GivingTuesday, so make sure your organization is the one they chose!
Why use PWI Swipe this #GivingTuesday?
This #GivingTuesday don’t just ask for a one-time donation, ask for change. Tap into the power of recurring donations in a creative way with PWI Swipe. PWI Swipe allows you to engage with your current donors and attract new ones by asking for their leftover change. With the average person having $30 in change each month, these monthly donations provide reliable revenue that can help your organization make change.
PWI takes 0% of money raised through Swipe, which means that 100% of your supporters’ change can go directly to you.