PAID SEARCH MARKETING 101: PART 2 OF 3
SEARCH ENGINE OPTIMIZATION
Within the vast array of ranking factors (there are hundreds), there are several that are quite effective and very much accessible to the every-day online marketer.
- URLs – Use real words in URLs. Avoid URLs like www.mysite.com/?postid=123
- Title Tags – Use clear, concise titles for pages on your website with targeted keywords incorporated into them.
- Use targeted keywords throughout the copy as well as in
- H1 headers
- Images’ “alt” text
- Build Inbound Links – Inbound links to a website or webpage indicate to search engines that other people think it’s important/relevant too.
Reminder: Before you do anything that feels like a shortcut, ask yourself it is primarily providing relevant, valuable content to searchers (hint: paid link services rarely do).
YOU CAN DO IT!
Search engine marketing is an incredibly effective tool to have in your online marketing arsenal. With a basic understanding of what the moving parts are and how they work together, you are well on your way to success in search engine marketing.