INTRODUCTION TO PAID SEARCH Pay-per-click (PPC) advertising is often more flexible and straightforward than SEO. In PPC advertising, you are bidding for the ability to run ads for certain keywords. Search engines identify keywords from users search queries and other…
SEARCH ENGINE OPTIMIZATION SEO is often seen as the black magic of online marketing; instead of toad’s wart and ox tail, marketers use keywords and inbound links to somehow move pages around in Google’s SERP (save the toad’s wart and…
By Guest Author Sherry Quam Taylor: Courtesy of Wagenmaker & Oberly Sherry provides organizational and development guidance to equip nonprofit leaders with core strategies to increase their annual revenue and mission impact, through www.QuamTaylor.com. Many small and mid-sized nonprofits face common…
The following article is provided courtesy of Robert Russell, President and founder of RR&A. Since 1976, RR&A has provided consulting services in marketing, management, and fundraising to businesses and charitable organizations. RR&A works with organizations to define their challenges and design…
The IRS recently denied 501(c)(3) public charity status to a social justice organization that was related to a 501(c)(4) social welfare organization. (PLR 201408030) What went wrong? Plenty, with much to learn for nonprofit organizations seeking to navigate the increasingly choppy waters…
Nonprofit corporations are creatures of state law for corporate status and operations, while also subject to federal law for tax-exempt purposes. Under which state law should a nonprofit incorporate, and what other state corporate requirements should be considered? The following questions…
Forming a new nonprofit organization for charitable, religious, or educational purposes? How exciting! Doing so involves careful planning, leadership development, donor prospecting, and of course nonprofit paperwork. For Section 501(c)(3) tax-exempt status, that likely means completing the IRS Form 1023…
“From our birthday, until we die, / Is but the winking of an eye." - William Butler Yeats How exciting to start a nonprofit, to dream about all the good to accomplish in the world! The starting passion, joy, and…
Starting a Section 501(c)(3) nonprofit can be quite an adventure! What legal steps are required? While the details may vary widely, the concrete steps may be best summarized as follows: (1) form a nonprofit corporation, consistent with Section 501(c)(3) requirements;…
MAKE THE MOST OUT OF #GIVINGTUESDAY PWI Social Media Strategy #GivingTuesday Guide Amplify your organization's reach this #GivingTuesday! 1. Strategize and Set a Specific Goal When you are strategizing for your #GivingTuesday social media posts, it is important to have…
