In the ever-evolving landscape of philanthropy, cultivating relationships with the younger generation of donors, especially Millennials, requires a strategic and innovative approach. As the largest demographic segment, Millennials seek more than just financial involvement—they crave active engagement. This article…
Championing positive change is a timeless pursuit that spans generations. Often, it begins with small acts of support—signing a petition, sharing a message, or liking a social media post. Awareness Events present a golden opportunity to engage like-minded…
By: Julia Campbell Instagram is a powerhouse when it comes to social media marketing and raising awareness. With the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to…
Featured post by Julia Campbell Donors are foundational to your nonprofit’s success, so you don’t want your donors to think of you as their pestering friend who always asks for money. The ideal donor relationship should include a balance of…
Featured post by Julia Campbell- The most effective and efficient nonprofit social media managers know that hand-crafting every piece of social media content from scratch is not practical, nor is it realistic. We need to become content curators and have…
Featured post by Julia Campbell- If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you…
MAKE THE MOST OUT OF #GIVINGTUESDAY PWI Social Media Strategy #GivingTuesday Guide Amplify your organization's reach this #GivingTuesday! 1. Strategize and Set a Specific Goal When you are strategizing for your #GivingTuesday social media posts, it is important to have…
Whether you are new to social media or have active accounts on multiple platforms, there are always new things to learn about maximizing your nonprofit’s presence on social media. 1. Why do I need to post on social media? There…
The voice of your nonprofit’s social networks is very important in the cultivation of the community. The tone should match the rest of your nonprofit’s communication channels through a seamless communication strategy that ties in with your branding/communication goals.
