What is conversion tracking? Someone performed a Google search, found your ad, clicked on it, and is now exploring your website. Fantastic! Wouldn’t it be great to know what they do next? That’s where conversion tracking comes in.…
In the ever-evolving landscape of philanthropy, cultivating relationships with the younger generation of donors, especially Millennials, requires a strategic and innovative approach. As the largest demographic segment, Millennials seek more than just financial involvement—they crave active engagement. This article…
Championing positive change is a timeless pursuit that spans generations. Often, it begins with small acts of support—signing a petition, sharing a message, or liking a social media post. Awareness Events present a golden opportunity to engage like-minded…
By: Julia Campbell Instagram is a powerhouse when it comes to social media marketing and raising awareness. With the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to…
By: Project World Impact In the constantly changing realm of digital marketing, one strategy that has consistently persevered for non-profit organizations is email marketing. However, the key to successful email marketing goes beyond simply sending out newsletters or promotional…
Featured post by Julia Campbell If your organization is new to website design or simply wants to revamp its website without having to expend too many resources or too much time, you’ll need a user-friendly nonprofit CMS. A nonprofit CMS,…
Featured post by Julia Campbell Donors are foundational to your nonprofit’s success, so you don’t want your donors to think of you as their pestering friend who always asks for money. The ideal donor relationship should include a balance of…
Featured post by Julia Campbell Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. You want to promote your cause every chance you get, and Google Ads can be a great way…
Featured post by Wagenmaker & Oberly- May nonprofits keep their records private from the general public? Yes and no. Two key legal dynamics apply. First, nonprofit organizations are legally required to provide copies of their IRS Form 990 returns for…
Featured post by Julia Campbell- The most effective and efficient nonprofit social media managers know that hand-crafting every piece of social media content from scratch is not practical, nor is it realistic. We need to become content curators and have…
