Featured post by Erica Waasdorp- At a recent conference, I finally had a chance to meet some of the NextAfter folks in person. We talked about “The Nonprofit Recurring Giving Benchmark” study from NextAfter. It’s now a few years old, but I have a…
Research suggests that on average your business’ email marketing database diminishes by about 25% every year. This is partially due to contact email addresses changing over time or moving from one company to another. Others may opt-out of your email communications or abandon an…
Don’t just write a marketing plan for the sake of checking off the box; develop one that takes the cake. What stands between you and this delicious competitive advantage? Only a baking dish, some flour, a few eggs, frosting, and of…
Have you ever wondered how to avoid making your organization’s email campaigns just another one of many messages that people discard in a day? For most nonprofits, the answer lies in making your email marketing more efficient, direct, and concise.…
