In the congested digital fundraising landscape, simply asking for donations is rarely enough. To truly move hearts and open wallets, non-profits must master the art of storytelling. Compelling narratives have the power to connect with potential donors on an emotional…
SEO Definition What does SEO stand for? Search Engine Optimization. It is improving the quality and quantity of traffic to your website through organic search results. In simpler terms, SEO is making your website more visible to search sites like…
A quarterly strategic plan for a nonprofit organization should outline clear priorities, actionable steps, and measurable outcomes for achieving its mission. It helps the organization focus on critical areas and ensures alignment among team members. Here’s a framework for a…
Featured post by Julia Campbell If your organization is new to website design or simply wants to revamp its website without having to expend too many resources or too much time, you’ll need a user-friendly nonprofit CMS. A nonprofit CMS,…
Featured post by Sam Plateroti of Dijy- As a nonprofit, your website is your main source to share what you’re all about, get new supporters and raise online donations to continue to do what you do. This is why it…
We are huge fans of Google AdWords. It gives your company short term gains and an almost instant return on investment. However, not everyone should be using AdWords. Here are 4 situations in which it is best to avoid Google…
“It’s not a question of if you're going to get hacked — it’s when you’re going to get hacked.” - Verizon CEO Lowell McAdam [1] Online operations may now be the norm for many nonprofits, but they come with security…
WEBSITE LAYOUT: A Great User Experience = Conversions The layout of your website has a big impact on conversion rate—and your website should be designed with great user experience in mind. When visitors are able to navigate through your website…
DONATIONS: A Couple of Simple Website Conversion Tips — Regarding Donations and Photos Sometimes, taking the next step to make your website more effective is pretty simple and straightforward. Here are two tips you can implement on your site to…
Color has a large effect on the way people view your organization — your branding, website, print material, etc. People have strong emotional responses to color, and up to 90% of online conversions, including donations, are based on the way…
