We are huge fans of Google AdWords. It gives your company short term gains and an almost instant return on investment. However, not everyone should be using AdWords. Here are 4 situations in which it is best to avoid Google…
“It’s not a question of if you're going to get hacked — it’s when you’re going to get hacked.” - Verizon CEO Lowell McAdam [1] Online operations may now be the norm for many nonprofits, but they come with security…
WEBSITE LAYOUT: A Great User Experience = Conversions The layout of your website has a big impact on conversion rate—and your website should be designed with great user experience in mind. When visitors are able to navigate through your website…
DONATIONS: A Couple of Simple Website Conversion Tips — Regarding Donations and Photos Sometimes, taking the next step to make your website more effective is pretty simple and straightforward. Here are two tips you can implement on your site to…
Color has a large effect on the way people view your organization — your branding, website, print material, etc. People have strong emotional responses to color, and up to 90% of online conversions, including donations, are based on the way…
Most nonprofit organizations have websites. The websites typically collect personal information about visitors, whether intentionally or unintentionally. State, federal, and international laws govern the storage, handling, and transmission of personal information that is collected through websites. How should nonprofit organizations…
