Featured post by William D. Shiell- Whenever non-profit leaders speak, they communicate a message. An audience perceives energy, vision, and impact (or lack thereof) within about two minutes of your opening remarks. A fancy PowerPoint deck or video cannot replace…
Many nonprofits use employee handbooks to serve the valuable function of providing their employees with advance notice of work expectations, applicable requirements, and other responsibilities for a productive and mutually beneficial relationship. Such goals may likewise apply to volunteers serving…
Why Some Ideas Survive And Others Die This book summarizes ideas from researchers Chip and Dan Heath that have revolutionized how we think about communicating ideas, messages, plans, appeals, etc. Making things “stick” = “Understood”, “Remembered”, or “Impactful” The biggest…
Many organizations have a pretty clear idea about "what" they do and "how" they do it. However, when you are trying to inspire people about your mission, most aren't motivated to engage with you by hearing just the "what" and…
