By: Julia Campbell Instagram is a powerhouse when it comes to social media marketing and raising awareness. With the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to…
Featured post by Julia Campbell If your organization is new to website design or simply wants to revamp its website without having to expend too many resources or too much time, you’ll need a user-friendly nonprofit CMS. A nonprofit CMS,…
By now we’ve all read somewhere or have been told by a hired consultant that it costs more for a nonprofit organization to acquire new donors than it does to retain existing donors. I can attest to this. During my…
51 Story Resources for Writers, Marketers, Filmmakers and Creatives. Stories are everywhere. And they have been for sometime. But they’ve recently become something of a marketing phenomenon. Everybody is talking about stories. But what are stories? And how can we…
Why Some Ideas Survive And Others Die This book summarizes ideas from researchers Chip and Dan Heath that have revolutionized how we think about communicating ideas, messages, plans, appeals, etc. Making things “stick” = “Understood”, “Remembered”, or “Impactful” The biggest…
Many organizations have a pretty clear idea about "what" they do and "how" they do it. However, when you are trying to inspire people about your mission, most aren't motivated to engage with you by hearing just the "what" and…
One of the best ways to make your mission compelling to your supporters is to make a story out of it. Why? Because good stories are memorable, relatable, and easy to understand. And most of all, good stories are meant…
Color has a large effect on the way people view your organization — your branding, website, print material, etc. People have strong emotional responses to color, and up to 90% of online conversions, including donations, are based on the way…
