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Summary of Made to Stick

Why Some Ideas Survive And Others Die This book summarizes ideas from researchers Chip and Dan Heath that have revolutionized how we think about communicating ideas, messages, plans, appeals, etc. Making things “stick” = “Understood”, “Remembered”, or “Impactful” The biggest…

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Nonprofit Branding Guide

One of the best ways to make your mission compelling to your supporters is to make a story out of it. Why? Because good stories are memorable, relatable, and easy to understand. And most of all, good stories are meant…

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