In the ever-evolving landscape of philanthropy, cultivating relationships with the younger generation of donors, especially Millennials, requires a strategic and innovative approach. As the largest demographic segment, Millennials seek more than just financial involvement—they crave active engagement. This article…
Championing positive change is a timeless pursuit that spans generations. Often, it begins with small acts of support—signing a petition, sharing a message, or liking a social media post. Awareness Events present a golden opportunity to engage like-minded…
By: Julia Campbell Instagram is a powerhouse when it comes to social media marketing and raising awareness. With the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to…
Featured post by Erica Waasdorp- Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors. If you haven’t already done so, start by creating a…
Featured post by Erica Waasdorp- At a recent conference, I finally had a chance to meet some of the NextAfter folks in person. We talked about “The Nonprofit Recurring Giving Benchmark” study from NextAfter. It’s now a few years old, but I have a…
Featured post by Sam Plateroti of Dijy- Nonprofit organizations are driven by a mission to create a positive social impact, whereas B2B businesses concentrate on solving business problems. Both nonprofits and B2B businesses depend on generated revenue to continue operations.…
Featured Article by Julia Campbell, nonprofit digital consultant, speaker, and author. You’ve probably heard that a multi-channel marketing strategy is a surefire way to improve your nonprofit’s fundraising potential. You may have even begun to experiment with a combination of…
Recognizing that there’s no quick fix for current global inflationary pressures, what are some things you might do to weather the storm and potentially come out of the tempest even stronger? Although the future is fundamentally uncertain, we can count…
Charitable contributions are the financial lifeblood of most Section 501(c)(3) nonprofits, so access to these funds is of vital importance! Should nonprofits allow financial gifts restricted for certain purposes? Should they encourage fundraising campaigns for specific initiatives? And what happens…
Featured Article by: Larry F. Johnston, PhD Okay. It's time for a personal confession I loathe waste. Inefficiency bothers me. And not being strategic just drives me up the wall. It’s conceivably little more than some personal biases, but I…
