1. Strategize & set a specific goal Whether big or small, your nonprofit can make some serious change this #GivingTuesday with PWI Swipe. How much money are you looking to raise this #GivingTuesday? We recommend setting a specific dollar amount…
The COVID-19 pandemic has gripped our country’s nonprofits with urgent questions about financial stability. Will donors continue giving? How can nonprofit leaders effectively reach and inspire supporters to keep charitable support coming and to keep their doors open? Perhaps more than…
Let’s start by answering the question…what is a Giving Day? For non-profit organizations, a giving day is a 24-hour fundraising period where you rally your donors around a particular cause or event, raising awareness and crucial funds. It is a…
As our team transitions out of “Benefit Season” and into the Holiday Season, we’re reflecting on what we’ve learned in the past several months. In the past 6 weeks alone, Luminate Marketing helped launch three nonprofit fundraising events. The hands-on,…
The key to successful donor management is to understand the unique attributes of your donors and communicate with them accordingly. Donor segmentation is the process of categorizing donors based on similar characteristics such as demographics, engagement level and interests. Whether…
It all has to do with perception. You’ve probably created—or at least heard of—matching gift or grant opportunities before. A matching gift opportunity is when every dollar donated to an organization or project during a set period of time is…
Color has a large effect on the way people view your organization — your branding, website, print material, etc. People have strong emotional responses to color, and up to 90% of online conversions, including donations, are based on the way…
Wouldn’t it be nice to increase your donations without spending any money and get thousands of people to hear about you at the same time? It all comes down to getting more interaction out of your current supporter network. Steps…
Sometimes all it takes to boost the success of a donation or fundraising drive is restructuring the end goals so that it sounds more achievable to all of your target audiences. Stretch Goals Can Motivate or Demotivate Although casting a…
