INTRODUCTION TO PAID SEARCH Pay-per-click (PPC) advertising is often more flexible and straightforward than SEO. In PPC advertising, you are bidding for the ability to run ads for certain keywords. Search engines identify keywords from users search queries and other…
SEARCH ENGINE OPTIMIZATION SEO is often seen as the black magic of online marketing; instead of toad’s wart and ox tail, marketers use keywords and inbound links to somehow move pages around in Google’s SERP (save the toad’s wart and…
Search engine marketing (SEM) can be a daunting and confusing world. Much like the workings of an old watch, the variety of moving parts and complexity of their relationships can leave newcomers overwhelmed. To make matters worse, search engines reveal…
The following post is an adaptation of a presentation, How Mobile is Changing Content and What it Means for Businesses and Nonprofits, given by Luminate Marketing at the 2011 Search Engine Strategies conference in Chicago. MOBILE MARKETING TODAY Marketing bloggers and observers have been predicting and…
We are huge fans of Google AdWords. It gives your company short term gains and an almost instant return on investment. However, not everyone should be using AdWords. Here are 4 situations in which it is best to avoid Google…
Let's Start with the Basics What is the Google Keyword Planner? The Keyword Planner is a free tool by Google that is extremely useful for generating new keyword ideas that help you get off to a great start for your…
51 Story Resources for Writers, Marketers, Filmmakers and Creatives. Stories are everywhere. And they have been for sometime. But they’ve recently become something of a marketing phenomenon. Everybody is talking about stories. But what are stories? And how can we…
Don’t just write a marketing plan for the sake of checking off the box; develop one that takes the cake. What stands between you and this delicious competitive advantage? Only a baking dish, some flour, a few eggs, frosting, and of…
Every successful team needs a solid game plan, and your nonprofit is no different. Planning out your year-long marketing strategy is key to experiencing growth and accomplishing your goals. We’ve drawn up a month-bymonth plan along with some best practices…
