Performance Max (P-Max) and Google Ad Grant Campaigns
If you are interested in learning more about Performance Max (P-Max) and Google Ad Grant Campaigns. Click on this thirteen minute video to give you an overview. https://youtu.be/dV31Fur_bAI
Conversion Tracking for Google Ads
What is conversion tracking? Someone performed a Google search, found your ad, clicked on it, and is now exploring your website. Fantastic! Wouldn’t it be great to know what they do next? That’s where conversion tracking comes in.…
Google Grants: A Small Nonprofit’s Ultimate Marketing Weapon
Featured post by Julia Campbell Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. You want to promote your cause every chance you get, and Google Ads can be a great way…
PWI Webinar Series: Google Ad Grant Best Practices
Our CEO, Chris Lesner, hosted a webinar on Thursday, July 20th, 2023 on the best practices associated with the Google Ad Grant. Learn about What the Google ad grant is, eligibility requirements, and how to obtain it Strategy and best…
How to Use the Google Keyword Planner
Let's Start with the Basics What is the Google Keyword Planner? The Keyword Planner is a free tool by Google that is extremely useful for generating new keyword ideas that help you get off to a great start for your…
Google Grant Guide for Nonprofits
After working with hundreds of nonprofits on the Google Grant, here are a few things we recommend!