Let's Start with the Basics What is the Google Keyword Planner? The Keyword Planner is a free tool by Google that is extremely useful for generating new keyword ideas that help you get off to a great start for your…
51 Story Resources for Writers, Marketers, Filmmakers and Creatives. Stories are everywhere. And they have been for sometime. But they’ve recently become something of a marketing phenomenon. Everybody is talking about stories. But what are stories? And how can we…
Don’t just write a marketing plan for the sake of checking off the box; develop one that takes the cake. What stands between you and this delicious competitive advantage? Only a baking dish, some flour, a few eggs, frosting, and of…
Every successful team needs a solid game plan, and your nonprofit is no different. Planning out your year-long marketing strategy is key to experiencing growth and accomplishing your goals. We’ve drawn up a month-bymonth plan along with some best practices…
Who would you trust more - a new restaurant that advertised that they had the best burgers in town, or a friend who told you that they had just eaten the best burger of their life at that restaurant? Almost…
One of the simplest and most effective ways to create brand recognition and inspire engagement with your organization is through a “sticker campaign”. A sticker campaign can create engagement with your social media followers, spread your brand awareness, and can…
Have you ever wondered how to avoid making your organization’s email campaigns just another one of many messages that people discard in a day? For most nonprofits, the answer lies in making your email marketing more efficient, direct, and concise.…
What you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target audience. That’s something that can’t always be achieved by numbers, formulas, and equations. Learn more about best practices in marketing.
You could make a good case that effective marketing is often more “art” than “science. Why is that? Because, in essence, what you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target…
