Research suggests that on average your business’ email marketing database diminishes by about 25% every year. This is partially due to contact email addresses changing over time or moving from one company to another. Others may opt-out of your email communications or abandon an…
Search engine optimization continues to be one of the most important things you can do if you have a website. How can you get people to visit your site if no one can find it? While some people would say…
Don’t just write a marketing plan for the sake of checking off the box; develop one that takes the cake. What stands between you and this delicious competitive advantage? Only a baking dish, some flour, a few eggs, frosting, and of…
As our team transitions out of “Benefit Season” and into the Holiday Season, we’re reflecting on what we’ve learned in the past several months. In the past 6 weeks alone, Luminate Marketing helped launch three nonprofit fundraising events. The hands-on,…
The key to successful donor management is to understand the unique attributes of your donors and communicate with them accordingly. Donor segmentation is the process of categorizing donors based on similar characteristics such as demographics, engagement level and interests. Whether…
Just about every organization has spent resources and leadership time developing a strategic plan—usually the benefit is short-lived and the plan gathers dust. In fact, many on your leadership team have probably been through multiple planning sessions and would rather…
Why Some Ideas Survive And Others Die This book summarizes ideas from researchers Chip and Dan Heath that have revolutionized how we think about communicating ideas, messages, plans, appeals, etc. Making things “stick” = “Understood”, “Remembered”, or “Impactful” The biggest…
