In this article, learn about tips for creating an effective email marketing campaign. Define Your Goals What do you want to achieve? Increase your brand's awareness Drive more sales Generate more leads Improve your customer engagement Re-engage inactive customers Set…
Using AI To Maximize Your Donor Engagement in 2025 In the ever-evolving landscape of philanthropy, nonprofits are increasingly turning to artificial intelligence (AI) to deepen donor relationships and maximize engagement. 2025 sees AI playing a crucial role in: Hyper-Personalized Communication:…
Unlock Your Nonprofit's Potential with AI Artificial intelligence (AI) is no longer a futuristic idea. It's here, and it's changing how all organizations operate. By leveraging AI tools, nonprofits can significantly enhance their efficiency, effectiveness, and impact. Here are some…
This article will discuss effective ways to thank donors for their contributions. Including tips and template examples. Retaining Donor Engagement Retaining Donor Engagement (Resource Article) Here are some effective ways to thank donors for their year-end (or throughout the year)…
Planning for the New Year A quarterly strategic plan for a nonprofit organization should outline clear priorities, actionable steps, and measurable outcomes for achieving its mission. It helps the organization focus on critical areas and ensures alignment among team members.…
By: Project World Impact In the constantly changing realm of digital marketing, one strategy that has consistently persevered for non-profit organizations is email marketing. However, the key to successful email marketing goes beyond simply sending out newsletters or promotional…
Featured post by Erica Waasdorp- At a recent conference, I finally had a chance to meet some of the NextAfter folks in person. We talked about “The Nonprofit Recurring Giving Benchmark” study from NextAfter. It’s now a few years old, but I have a…
Research suggests that on average your business’ email marketing database diminishes by about 25% every year. This is partially due to contact email addresses changing over time or moving from one company to another. Others may opt-out of your email communications or abandon an…
Don’t just write a marketing plan for the sake of checking off the box; develop one that takes the cake. What stands between you and this delicious competitive advantage? Only a baking dish, some flour, a few eggs, frosting, and of…
Have you ever wondered how to avoid making your organization’s email campaigns just another one of many messages that people discard in a day? For most nonprofits, the answer lies in making your email marketing more efficient, direct, and concise.…
