What you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target audience. That’s something that can’t always be achieved by numbers, formulas, and equations. Learn more about best practices in marketing.
Mission Project World Impact seeks to educate and connect consumers on ways they can better impact the world's most fundamental needs in a practical way. History The vision for PWI was born when our founder and CEO, Chris Lesner, decided…
The voice of your nonprofit’s social networks is very important in the cultivation of the community. The tone should match the rest of your nonprofit’s communication channels through a seamless communication strategy that ties in with your branding/communication goals.
It all has to do with perception. You’ve probably created—or at least heard of—matching gift or grant opportunities before. A matching gift opportunity is when every dollar donated to an organization or project during a set period of time is…
You could make a good case that effective marketing is often more “art” than “science. Why is that? Because, in essence, what you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target…
WEBSITE LAYOUT: A Great User Experience = Conversions The layout of your website has a big impact on conversion rate—and your website should be designed with great user experience in mind. When visitors are able to navigate through your website…
DONATIONS: A Couple of Simple Website Conversion Tips — Regarding Donations and Photos Sometimes, taking the next step to make your website more effective is pretty simple and straightforward. Here are two tips you can implement on your site to…
One of the best ways to make your mission compelling to your supporters is to make a story out of it. Why? Because good stories are memorable, relatable, and easy to understand. And most of all, good stories are meant…
Talk to any marketing company, and they will SAY that they “Do SEO”. But, the problem is that search engines are regularly changing their SEO algorithms and few companies take the time keep up-to-date with the latest updates. One great…
Color has a large effect on the way people view your organization — your branding, website, print material, etc. People have strong emotional responses to color, and up to 90% of online conversions, including donations, are based on the way…
