Nonprofit Branding Guide
One of the best ways to make your mission compelling to your supporters is to make a story out of it. Why? Because good stories are memorable, relatable, and easy to understand. And most of all, good stories are meant…
Be Found Organically Through SEO
Talk to any marketing company, and they will SAY that they “Do SEO”. But, the problem is that search engines are regularly changing their SEO algorithms and few companies take the time keep up-to-date with the latest updates. One great…
What Colors Are You Using?
Color has a large effect on the way people view your organization — your branding, website, print material, etc. People have strong emotional responses to color, and up to 90% of online conversions, including donations, are based on the way…
How To Get More Out Of Your Network
Wouldn’t it be nice to increase your donations without spending any money and get thousands of people to hear about you at the same time? It all comes down to getting more interaction out of your current supporter network. Steps…
Attainable Fundraising Goals
Sometimes all it takes to boost the success of a donation or fundraising drive is restructuring the end goals so that it sounds more achievable to all of your target audiences. Stretch Goals Can Motivate or Demotivate Although casting a…
Seven Steps for Creating an Engaging Communication Strategy
Donald Miller’s book, “Building A Story Brand”, is a guide that shows organizations how to follow the time-tested method of storytelling in their marketing. Miller’s seven basic story elements connect with an audience to help people understand a message: 1.…
Nonprofits and Online Website Privacy
Most nonprofit organizations have websites. The websites typically collect personal information about visitors, whether intentionally or unintentionally. State, federal, and international laws govern the storage, handling, and transmission of personal information that is collected through websites. How should nonprofit organizations…