Maintaining Your New Website
By the time your new website goes live, you have put in a lot of work. You’ve approved designs, written content, and selected photos all with your customer in mind. This new site will be used to gain access to…
How to Set Up My PWI Profile
Check out this video on how to add pictures and information to your PWI Profile. Step 1: Add your organization's logo. This should be a high-quality square image that will be easy to identify. Step 2: Upload a banner image.…
How to Use the Google Keyword Planner
Let's Start with the Basics What is the Google Keyword Planner? The Keyword Planner is a free tool by Google that is extremely useful for generating new keyword ideas that help you get off to a great start for your…
How to Plan an In-Home Donor Event
HOSTING AN IN-HOME EVENT MUST BE APPROACHED IN A VERY CONTROLLED MANNER. WHETHER YOU ARE SELECTING THE HOST, FORMING THE GUEST LIST, OR PLANNING THE EVENT ACTIVITIES, YOU MUST ESTABLISH SPECIFIC GOALS AND DRIVE THROUGH COMPLETION. CREATING A SMALL IN-HOME…
How Can Design Improve Donor Retention
By now we’ve all read somewhere or have been told by a hired consultant that it costs more for a nonprofit organization to acquire new donors than it does to retain existing donors. I can attest to this. During my…
How Design Can Help You Maximize Your Fundraising on Giving Days
Let’s start by answering the question…what is a Giving Day? For non-profit organizations, a giving day is a 24-hour fundraising period where you rally your donors around a particular cause or event, raising awareness and crucial funds. It is a…
The Storyteller’s Resource Guide
51 Story Resources for Writers, Marketers, Filmmakers and Creatives. Stories are everywhere. And they have been for sometime. But they’ve recently become something of a marketing phenomenon. Everybody is talking about stories. But what are stories? And how can we…
Ten Ways to Grow Your Email List Exposure
Research suggests that on average your business’ email marketing database diminishes by about 25% every year. This is partially due to contact email addresses changing over time or moving from one company to another. Others may opt-out of your email communications or abandon an…
Three SEO Practices That Don’t Work Anymore (& Three That Still Do)
Search engine optimization continues to be one of the most important things you can do if you have a website. How can you get people to visit your site if no one can find it? While some people would say…
Write a Marketing Plan That Takes the Cake
Don’t just write a marketing plan for the sake of checking off the box; develop one that takes the cake. What stands between you and this delicious competitive advantage? Only a baking dish, some flour, a few eggs, frosting, and of…