One of the simplest and most effective ways to create brand recognition and inspire engagement with your organization is through a “sticker campaign”. A sticker campaign can create engagement with your social media followers, spread your brand awareness, and can…
Have you ever wondered how to avoid making your organization’s email campaigns just another one of many messages that people discard in a day? For most nonprofits, the answer lies in making your email marketing more efficient, direct, and concise.…
“It’s not a question of if you're going to get hacked — it’s when you’re going to get hacked.” - Verizon CEO Lowell McAdam [1] Online operations may now be the norm for many nonprofits, but they come with security…
Many organizations have a pretty clear idea about "what" they do and "how" they do it. However, when you are trying to inspire people about your mission, most aren't motivated to engage with you by hearing just the "what" and…
What you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target audience. That’s something that can’t always be achieved by numbers, formulas, and equations. Learn more about best practices in marketing.
Mission Project World Impact seeks to educate and connect consumers on ways they can better impact the world's most fundamental needs in a practical way. History The vision for PWI was born when our founder and CEO, Chris Lesner, decided…
The voice of your nonprofit’s social networks is very important in the cultivation of the community. The tone should match the rest of your nonprofit’s communication channels through a seamless communication strategy that ties in with your branding/communication goals.
It all has to do with perception. You’ve probably created—or at least heard of—matching gift or grant opportunities before. A matching gift opportunity is when every dollar donated to an organization or project during a set period of time is…
You could make a good case that effective marketing is often more “art” than “science. Why is that? Because, in essence, what you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target…
WEBSITE LAYOUT: A Great User Experience = Conversions The layout of your website has a big impact on conversion rate—and your website should be designed with great user experience in mind. When visitors are able to navigate through your website…
