By: Julia Campbell Instagram is a powerhouse when it comes to social media marketing and raising awareness. With the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to…
Featured post by Julia Campbell If your organization is new to website design or simply wants to revamp its website without having to expend too many resources or too much time, you’ll need a user-friendly nonprofit CMS. A nonprofit CMS,…
Featured post by Kate Berkey My boss stared at me with that look I’d come to know as a mix of confusion, skepticism, and maybe a little bit of cynicism, so I repeated myself again. “We’re not the hero of…
Featured Article by Julia Campbell, nonprofit digital consultant, speaker, and author. Do you struggle with finding the right stories to tell about your nonprofit’s impact? Do you use digital tools like email and social media to raise awareness for your…
Check out this video on how to add pictures and information to your PWI Profile. Step 1: Add your organization's logo. This should be a high-quality square image that will be easy to identify. Step 2: Upload a banner image.…
Let's Start with the Basics What is the Google Keyword Planner? The Keyword Planner is a free tool by Google that is extremely useful for generating new keyword ideas that help you get off to a great start for your…
Who would you trust more - a new restaurant that advertised that they had the best burgers in town, or a friend who told you that they had just eaten the best burger of their life at that restaurant? Almost…
What you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target audience. That’s something that can’t always be achieved by numbers, formulas, and equations. Learn more about best practices in marketing.
You could make a good case that effective marketing is often more “art” than “science. Why is that? Because, in essence, what you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target…
