Developing Continuous Improvement Culture in your Organization
Develop a perspective shift in your employees that can transform your organization.
Google Grant Guide for Nonprofits
After working with hundreds of nonprofits on the Google Grant, here are a few things we recommend!
Summary of Made to Stick
Why Some Ideas Survive And Others Die This book summarizes ideas from researchers Chip and Dan Heath that have revolutionized how we think about communicating ideas, messages, plans, appeals, etc. Making things “stick” = “Understood”, “Remembered”, or “Impactful” The biggest…
Ten Common Questions Nonprofits Ask About Social Media
Whether you are new to social media or have active accounts on multiple platforms, there are always new things to learn about maximizing your nonprofit’s presence on social media. 1. Why do I need to post on social media? There…
Creating a Year-Long Marketing Plan
Every successful team needs a solid game plan, and your nonprofit is no different. Planning out your year-long marketing strategy is key to experiencing growth and accomplishing your goals. We’ve drawn up a month-bymonth plan along with some best practices…
The Importance of Testimonials
Who would you trust more - a new restaurant that advertised that they had the best burgers in town, or a friend who told you that they had just eaten the best burger of their life at that restaurant? Almost…
Creating a Sticker Campaign
One of the simplest and most effective ways to create brand recognition and inspire engagement with your organization is through a “sticker campaign”. A sticker campaign can create engagement with your social media followers, spread your brand awareness, and can…
How to Engage With Your Supporters Through Email
Have you ever wondered how to avoid making your organization’s email campaigns just another one of many messages that people discard in a day? For most nonprofits, the answer lies in making your email marketing more efficient, direct, and concise.…
Why: Communicating Why You Do What You Do
Many organizations have a pretty clear idea about "what" they do and "how" they do it. However, when you are trying to inspire people about your mission, most aren't motivated to engage with you by hearing just the "what" and…
PWI Marketing
What you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target audience. That’s something that can’t always be achieved by numbers, formulas, and equations. Learn more about best practices in marketing.