You could make a good case that effective marketing is often more “art” than “science. Why is that? Because, in essence, what you are trying to do with your marketing is touch the hearts, emotions, and motivations of your target…
WEBSITE LAYOUT: A Great User Experience = Conversions The layout of your website has a big impact on conversion rate—and your website should be designed with great user experience in mind. When visitors are able to navigate through your website…
DONATIONS: A Couple of Simple Website Conversion Tips — Regarding Donations and Photos Sometimes, taking the next step to make your website more effective is pretty simple and straightforward. Here are two tips you can implement on your site to…
One of the best ways to make your mission compelling to your supporters is to make a story out of it. Why? Because good stories are memorable, relatable, and easy to understand. And most of all, good stories are meant…
Talk to any marketing company, and they will SAY that they “Do SEO”. But, the problem is that search engines are regularly changing their SEO algorithms and few companies take the time keep up-to-date with the latest updates. One great…
Color has a large effect on the way people view your organization — your branding, website, print material, etc. People have strong emotional responses to color, and up to 90% of online conversions, including donations, are based on the way…
Wouldn’t it be nice to increase your donations without spending any money and get thousands of people to hear about you at the same time? It all comes down to getting more interaction out of your current supporter network. Steps…
Sometimes all it takes to boost the success of a donation or fundraising drive is restructuring the end goals so that it sounds more achievable to all of your target audiences. Stretch Goals Can Motivate or Demotivate Although casting a…
Donald Miller’s book, “Building A Story Brand”, is a guide that shows organizations how to follow the time-tested method of storytelling in their marketing. Miller’s seven basic story elements connect with an audience to help people understand a message: 1…
