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Summary of Made to Stick

Why Some Ideas Survive And Others Die This book summarizes ideas from researchers Chip and Dan Heath that have revolutionized how we think about communicating ideas, messages, plans, appeals, etc. Making things “stick” = “Understood”, “Remembered”, or “Impactful” The biggest…

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Creating a Sticker Campaign

One of the simplest and most effective ways to create brand recognition and inspire engagement with your organization is through a “sticker campaign”. A sticker campaign can create engagement with your social media followers, spread your brand awareness, and can…

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Welcome to PWI

Mission Project World Impact seeks to educate and connect consumers on ways they can better impact the world's most fundamental needs in a practical way. History The vision for PWI was born when our founder and CEO, Chris Lesner, decided…

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