Championing positive change is a timeless pursuit that spans generations. It often starts with small steps: a signature on a petition, a shared post, or a simple like. Awareness events are powerful tools to unite like-minded individuals and ignite a…
Introduction Staying ahead of the curve is key to unlocking growth for nonprofits. This resource explores actionable trends that promise not only to attract new donors but also to foster engagement and sustainable growth for your organization. Digital Storytelling and…
Championing positive change is a timeless pursuit that spans generations. Often, it begins with small acts of support—signing a petition, sharing a message, or liking a social media post. Awareness Events present a golden opportunity to engage like-minded…
By: Julia Campbell Instagram is a powerhouse when it comes to social media marketing and raising awareness. With the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to…
By: Project World Impact In the constantly changing realm of digital marketing, one strategy that has consistently persevered for non-profit organizations is email marketing. However, the key to successful email marketing goes beyond simply sending out newsletters or promotional…
Featured post by Julia Campbell Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. You want to promote your cause every chance you get, and Google Ads can be a great way…
Featured post by Julia Campbell- You’ve probably heard that a multi-channel marketing strategy is a surefire way to improve your nonprofit’s fundraising potential. You may have even begun to experiment with a combination of direct mail, email, digital ads, and…
INTRODUCTION TO PAID SEARCH Pay-per-click (PPC) advertising is often more flexible and straightforward than SEO. In PPC advertising, you are bidding for the ability to run ads for certain keywords. Search engines identify keywords from users search queries and other…
SEARCH ENGINE OPTIMIZATION SEO is often seen as the black magic of online marketing; instead of toad’s wart and ox tail, marketers use keywords and inbound links to somehow move pages around in Google’s SERP (save the toad’s wart and…
Search engine marketing (SEM) can be a daunting and confusing world. Much like the workings of an old watch, the variety of moving parts and complexity of their relationships can leave newcomers overwhelmed. To make matters worse, search engines reveal…
