Just about every organization has spent resources and leadership time developing a strategic plan—usually the benefit is short-lived and the plan gathers dust. In fact, many on your leadership team have probably been through multiple planning sessions and would rather…
Why Some Ideas Survive And Others Die This book summarizes ideas from researchers Chip and Dan Heath that have revolutionized how we think about communicating ideas, messages, plans, appeals, etc. Making things “stick” = “Understood”, “Remembered”, or “Impactful” The biggest…
Whether you are new to social media or have active accounts on multiple platforms, there are always new things to learn about maximizing your nonprofit’s presence on social media. 1. Why do I need to post on social media? There…
Every successful team needs a solid game plan, and your nonprofit is no different. Planning out your year-long marketing strategy is key to experiencing growth and accomplishing your goals. We’ve drawn up a month-bymonth plan along with some best practices…
Who would you trust more - a new restaurant that advertised that they had the best burgers in town, or a friend who told you that they had just eaten the best burger of their life at that restaurant? Almost…
One of the simplest and most effective ways to create brand recognition and inspire engagement with your organization is through a “sticker campaign”. A sticker campaign can create engagement with your social media followers, spread your brand awareness, and can…
Have you ever wondered how to avoid making your organization’s email campaigns just another one of many messages that people discard in a day? For most nonprofits, the answer lies in making your email marketing more efficient, direct, and concise.…
“It’s not a question of if you're going to get hacked — it’s when you’re going to get hacked.” - Verizon CEO Lowell McAdam [1] Online operations may now be the norm for many nonprofits, but they come with security…
