As our team transitions out of “Benefit Season” and into the Holiday Season, we’re reflecting on what we’ve learned in the past several months. In the past 6 weeks alone, Luminate Marketing helped launch three nonprofit fundraising events. The hands-on,…
The key to successful donor management is to understand the unique attributes of your donors and communicate with them accordingly. Donor segmentation is the process of categorizing donors based on similar characteristics such as demographics, engagement level and interests. Whether…
Just about every organization has spent resources and leadership time developing a strategic plan—usually the benefit is short-lived and the plan gathers dust. In fact, many on your leadership team have probably been through multiple planning sessions and would rather…
Why Some Ideas Survive And Others Die This book summarizes ideas from researchers Chip and Dan Heath that have revolutionized how we think about communicating ideas, messages, plans, appeals, etc. Making things “stick” = “Understood”, “Remembered”, or “Impactful” The biggest…
Whether you are new to social media or have active accounts on multiple platforms, there are always new things to learn about maximizing your nonprofit’s presence on social media. 1. Why do I need to post on social media? There…
Every successful team needs a solid game plan, and your nonprofit is no different. Planning out your year-long marketing strategy is key to experiencing growth and accomplishing your goals. We’ve drawn up a month-bymonth plan along with some best practices…
Who would you trust more - a new restaurant that advertised that they had the best burgers in town, or a friend who told you that they had just eaten the best burger of their life at that restaurant? Almost…
